When Insomnia Cookies, a staple among Syracuse University students, closed its doors at 123 Marshall St., panic set in the SU community. But when patrons realized it had only relocated, they breathed a collective sigh of relief.

“It did cause a panic,” said Renee Sarnecky, marketing manager for Insomnia Cookies. “Everybody thought we weren’t there anymore, but we just moved a couple storefronts down.”

Insomnia Cookies relocated to the former location of Pita El Saha at 137 Marshall St. on Aug 16. During the summer, the store operated from a food truck parked at the intersection of Marshall Street and South Crouse Avenue.

The store, which moved to a new location for additional space, has already become more efficient, Sarnecky said. The move created more space for employees and also for patrons to form a line inside, she said.

“With the store being so much bigger, and there’s more space for the staff to move around, we can definitely get those cookies out even faster to your door,” she said.

During Insomnia’s first week in its new location, the store has seen great success. The store has been visited frequently, Sarnecky said, and customers are enjoying the new space.

“This is the first relocation that we’ve ever done with an Insomnia Cookies and it has been a complete home run,” she said.

Susan Nash, director of administration for the S.I. Newhouse School of Public Communications, was drawn to the new location. Although she works in the vicinity of Marshall Street, she had never visited the old Insomnia Cookies location. Nash noticed a difference in the store and felt inclined to visit.

“It caught my eye, so I came in,” she said.

Sarnecky said the company has been closely monitoring discussion among customers on social media such as Twitter, and said it has only seen positive feedback.

The relocation has already surpassed expectations, she said, pleasing both the company and its patrons.

Robert Sutton, a senior computer engineering major, said he preferred the new location next to Cosmos Pizza and Grill, as it was more convenient for him to stop by after eating there. He said he was also pleased with the size of the store.

“It’s more spacious, so it will be good for longer lines,” he said.

Said Sarnecky: “We’re really excited about our new home and for everyone to come visit us at our new home.”

Published on August 29, 2012 at 12:41 am

Contact Casey: cffabris@syr.edu | @caseyfabris