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Rapper Asher Roth makes return visit to Westcott Theater

Asher Roth is coming back to Syracuse, and with him comes the era of live tweeting and photo sharing.

Roth has embraced Twitter and Instagram on his website, which is interactive and allows fans to sign in and post content during or after his shows.

Roth, along with Kids These Days, Jesse Marco, Mickey, Steve Cook and DJ Jett, will perform at the Westcott Theater on Tuesday. Tickets are still on sale and prices range from $15 to $17. Doors open at 7 p.m. and the show starts at 8 p.m.

Known to most for his 2009 party anthem, “I Love College,” Roth performed in Syracuse in February on a leg of his “Final Four: Let the Games Begin” tour. Since that show, he has released the single “Party Girl” featuring Meek Mill. Similar to his debut album, “Asleep in the Bread Aisle,” Roth remains calm in even his most aggressive raps.

Roth was first discovered while he was a student at West Chester University in Pennsylvania, and his raps appeal mostly to college audiences. His lyrics and delivery are similar to those from his debut album, but his music has evolved in the electronic music age. Roth has a new album planned for a January 2013 release date.



The popularity of the single released this year is a sign that Roth will not go down as a one-hit wonder. “I Love College” has gone platinum since its release in 2009.

Sophomore Lee Wilson missed Roth’s performance last winter and said he wasn’t going to make the same mistake twice.

“I found out just recently that he was coming back,” Wilson said. “I first got into him when he came out with the ‘I Love College’ album. Since then, I downloaded his old mixtapes and liked them even more. I wasn’t going to miss him again.”

Roth will not be the only artist on the stage on Tuesday that loves to party. Jesse Marco, a 22-year-old disc jockey, started mixing his parents’ records when he was 16. Since then, he has played at nightclubs across the country. Marco also had a role in Todd Phillips’ film “Project X.”

Steve Cook, a rapper from Syracuse, is the local act in an otherwise national showcase with music featuring a soft sound backed with sound effects and music samples.

Supporting act Kids These Days is working in the line of innovation. The band’s sound was developed in jazz, but infused other genres: hip-hop, blues, rock and soul. In the band’s song “Be (A Night In Tunisia),” the bass line was lifted from Common’s “Be” and laid down over Dizzy Gillespie’s “A Night In Tunisia.” Mr. Mensa, the group’s rapper, added original lyrics.





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