The core of writing, Norie Quintos said, is ultimately being able to write, and having zeal.

Quintos, the executive editor of National Geographic Traveler, spoke at the S.I. Newhouse School of Public Communications on Wednesday. A frequent theme was what makes a good writer, touching on guidelines Quintos gathered from her personal experience. Referencing her work with National Geographic Traveler, she also gave advice on how to make travel writing compelling and emphasized the importance of narrative.

“Show me curiosity, show me intelligence, show me a passion for something. I know you have a passion for journalism, that’s obvious. But what else?” she said.

Being a writer or editor draws on well-rounded personality, Quintos said. Having a passion or expertise is equally, if not more important, she added.

The talk had a Q-and-A format, with Quintos also fielding questions from students through Twitter.

Jim Shahin, an associate professor of magazine, newspaper and online journalism, helped arrange the event after meeting Quintos last summer. At the time, Shahin said, he was moderating a panel at a convention for the Association for Education in Journalism and Mass Communication.

He said he asked Quintos to speak because she’s well versed in the realm of magazines, writing and travel.

“She is also a vibrant speaker with a dynamic personality. I felt that SU students would enjoy her and learn a lot from what she has to say,” he said.

To college freshmen preparing for the professional world of editing and writing, Quintos said, “learn how to write well, read critically and edit elegantly.” Being skeptic and observant, she said, is also important for journalists.

Reading good writing can improve writing, she said, advising students to pay attention to readings assigned for their courses since they’re likely to be good quality. After college, quality diminishes and good models are more difficult to find, Quintos said.

The ability to create a narrative is not only important for writers, but for photographers as well, she said.

Speaking about her experience with National Geographic Traveler, she noted the magazine looks for impressive visual storytellers in its photographers.

“The best stories are the ones that help readers learn more about themselves,” she said.

Though learning how to work with technology as a journalist is a helpful skill, Quintos added that having a strong writing ability will always be something that’s looked for.

Jean DeGraphe, a freshman at Newhouse, said the event was insightful and that it was “refreshing to understand how to approach professionals.”

DeGraphe also appreciated Quintos’ reminder that good writing will always be an essential tool to have on one’s resume.

Published on October 3, 2013 at 1:56 am

Contact Anna: almerod@syr.edu